New Balance x Swayable: Webinar Recording

Swayable hosted an informative webinar with New Balance, covering how their team embraced data-driven marketing to drive their advertising strategies.

The event featured New Balance's Lauren Riker (Global Marketing Manager) and Chrissie Szymanski (Consumer Insights Manager). Lauren and Chrissie shared what New Balance has learned from implementing and scaling creative testing with Swayable.

Some key takeaways from the video recording include:

• How New Balance got started with creative testing
• Real-world examples and impact from New Balance’s winning campaign strategies
• Best practices for large organizations to leverage creative pre-testing software
• Insights from New Balance to help you rethink your campaign strategy

You can watch the record here and stay tuned for more content from the session to follow!