Marketers have to constantly navigate the challenge of persuading consumers in a world where chaos...
In an era of information overload, fractured attention, and eroding trust, how can marketers...
Measuring brand lift is paramount for marketers to prove their campaigns are worth the investment....
Generative AI is quickly becoming a new norm for creative experimentation and agile marketing...
Generative AI is quickly becoming a new norm in marketing, with teams using the technology to...
Generative AI has emerged as a valuable tool for marketing experimentation. Teams are using...
Most people with a TikTok or Instagram account are familiar with influencer marketing. But few may...
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation...
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories...
Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
Marketing leaders face a stark reality: ineffective advertising campaigns waste millions in media...
Why is package design testing important? Just ask Tropicana. Their 2024 bottle redesign became a...
