Generative AI has emerged as a valuable tool for marketing experimentation. Teams are using...
Most people with a TikTok or Instagram account are familiar with influencer marketing. But few may...
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation...
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories...
Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
Marketing leaders face a stark reality: ineffective advertising campaigns waste millions in media...
Why is package design testing important? Just ask Tropicana. Their 2024 bottle redesign became a...
How an iconic brand pivots toward a new reality
In recent decades, the marketing industry has increasingly focused its strategies on measuring -...
Want to know if your creative will make an impact before spending money on production? At...
Do the ads increase enthusiasm among likely Democratic voters who might otherwise stay home? Can...
Big ideas that are tested before deploying media dollars. Creative teams that are free to take...
