Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
Marketing leaders face a stark reality: ineffective advertising campaigns waste millions in media...
Why is package design testing important? Just ask Tropicana. Their 2024 bottle redesign became a...
How an iconic brand pivots toward a new reality
In recent decades, the marketing industry has increasingly focused its strategies on measuring -...
Want to know if your creative will make an impact before spending money on production? At...
Do the ads increase enthusiasm among likely Democratic voters who might otherwise stay home? Can...
Big ideas that are tested before deploying media dollars. Creative teams that are free to take...
Agile Marketing is more than a buzzword; it's a powerful approach emphasizing flexibility, rapid...
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is...
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted...
In a Swayable Insights webinar, "New Balance x Swayable: Embracing Data-Driven Marketing...
