Measuring brand lift is paramount for marketers to prove their campaigns are worth the investment....
Generative AI is quickly becoming a new norm for creative experimentation and agile marketing...
Generative AI is quickly becoming a new norm in marketing, with teams using the technology to...
Generative AI has emerged as a valuable tool for marketing experimentation. Teams are using...
Most people with a TikTok or Instagram account are familiar with influencer marketing. But few may...
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation...
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories...
Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
Marketing leaders face a stark reality: ineffective advertising campaigns waste millions in media...
Why is package design testing important? Just ask Tropicana. Their 2024 bottle redesign became a...
How an iconic brand pivots toward a new reality
In recent decades, the marketing industry has increasingly focused its strategies on measuring -...
