Swayable is looking back on all of the content that brands tested this year across thousands of RCT experiments. From CPG to finance to retail, we’re highlighting creative that achieved some of the highest lifts in brand lift and purchase intent.
Loqbox, a credit-building company based in the United Kingdom, is one brand that generated an impressive increase in brand lift after testing video ad concepts with Swayable. Here’s a snapshot of what the brand tested and how it impacted audiences.
Experimental video ads with humor designed to sway millennials
Loqbox was seeking to capture the attention of a coveted demographic: Aspirational millennials with sizable life goals who haven't quite figured out how to manage their money effectively. This demo could potentially use Loqbox as an easy tool to set themselves up for future financial success.
The brand decided to test new, experimental creative approaches in the form of two digital video concepts that leaned into playful and humorous content.
Loqbox found that a 24-second ad concept generated a major impact. The ad focused on Alice, a new Loqbox user, and her relationship with an unseen narrator who discusses how the platform is setting her up for success ahead of the new year.
The creative generated a 10 percentage-point increase in brand lift among all audiences and its target of aspirational millennials—landing it in the top quintile of finance brands that measured brand lift impact through RCT experiments.
Check out the winning creative below:
A snapshot of the qualitative comments in response to Loqbox’s winning creative.
By testing the experimental content on Swayable, Loqbox not only measured the quantitative lift it could achieve—the brand also validated that leaning into playful, emotive content for future campaigns could help drive awareness and connection among aspirational millennials.
Swayable’s creative highlights blog series celebrates some of the top-performing content that brands tested on the platform this year. Stay tuned for more highlights!