If you’ve just learned about Swayable—or you’re not quite familiar with how our creative testing platform works—you’ve landed in the right place.
Welcome to our FAQ page, which covers everything you need to know about Swayable and how our persuasion intelligence technology works.
What exactly is Swayable?
Swayable is a creative pre-testing and persuasion measurement platform used by global brands. Companies use our platform to deploy rapid randomized controlled trial (RCT) experiments that generate relevant insights into brand lift: how ad creative positively or negatively sways consumer perception. Swayable generates these insights in as little as 24 hours—providing an accurate POV of consumer sentiment in the current moment.
How do RCTs work and why does Swayable deploy them?
RCTs are the gold standard of scientific proof, used in any context where real evidence matters. For example, the FDA requires them to approve new drugs, because lives are at stake. Swayable automates ultra-high precision RCT advertising tests with large sample sizes. Verified consumer respondents are allocated either to a test group (those who view an ad concept on their mobile device) or control group (those who don’t).
Any impact caused by the creative must show up as statistical changes in the test group. The platform uses sophisticated automated data science to measure across many segments and subsegments. The Swayable metrics, as the outcomes of these causal measurement marketing experiments, represent the best possible evidence of a change in consumer attitudes about a brand or its products. Read more about our RCT methodology.
Where do your respondents come from? How do you ensure there is no bias?
Swayable aggregates responses from a mix of sources, including mobile games, lifestyle apps, rewards apps, and our own in-house rewards app. Having multiple sources reduces bias from any single audience. Before respondents answer all of the experiment questions, they must complete a seven-step check to ensure survey panel quality. As companies learn when they use Swayable, accuracy and avoiding ad testing sample bias is paramount to our work.
Some of our quality checks for consumer research panels include:
Attention-check questions that ensure respondents are legitimate and focused on the experiment (e.g. putting a fake brand as an option, and filtering out respondents who claim to be buyers of this brand).
Quality check filters that remove bots and/or non-legitimate users via captcha, IP address matching, deduplication, response speed, unintelligible responses, and locale checks.
Re-weighting and post-stratification that remove respondents if the sample gets overrepresented. For example, if a brand wants a general population sample, but most of the respondents happen to be women, our customer success team will remove the oversampled population to ensure the sample matches the desired audience.
What types of content do organizations test with Swayable?
Swayable tests any type of content or message that can be shown to a consumer. These range from simple text-based content or ad prototypes to testing video ads, package testing, TV ad testing, and social ad testing. Specifically, Swayable works with customers to test:
- Digital video
- Social ads and content
- Linear TV ads
- Concept mockups
- AI-generated prototypes
- Brand positioning and rebranding
- Package design
- Omni-channel / cross-channel concepts
- Movie trailers
- Product pricing
- Static digital
- Copy and messaging
- Out-of-home ads
These use cases support Swayable’s ability to enable global brands across industries including CPG, tech, apparel, and entertainment to rapidly pre-test their content and measure persuasion impact.
What metrics can brands measure with Swayable?
Swayable tests brand lift metrics that represent a change in opinion, attitude or intention. These most often include components of brand lift, such as favorability, consideration, and purchase intent.
Swayable also measures direct reactions to the content being tested, including perceived authenticity, relatability, humor, and motivation to share it. Additionally, the platform collects and synthesizes long-form qualitative feedback by asking respondents to share reactions to the concepts they viewed.
Does Swayable use AI automation?
Yes. AI is central to Swayable’s infrastructure and ability to rapidly generate insights that answer why content performs in a certain way. The platform is built on sophisticated machine learning (ML) population modeling. This makes measurements far more precise by leveraging patterns emerging from the world’s largest dataset of RCT results. All of this data comes from real human respondents, supporting our core belief that AI must be grounded in real human measurement to have value.
Swayable’s AI tools are most prevalent in Swayable’s Insights Factory, which enables marketing and insights teams to gain an instant analytical depth to their creative test results that previously took weeks for analysts to complete. Built on the foundations of the Swayable Analysis Engine—the platform’s multi-agent large language model (LLM) orchestration layer—the Insights Factory maximizes consumer insights by delivering AI-generated topline memos, qualitative summaries of respondents’ comments, and intelligently structured slide presentations. These outputs are highly usable for senior stakeholder meetings.
What level of audience segmentation does Swayable provide?
Companies can customize all tests to measure the specific metrics that define success for their campaign. Results can be broken down with fully flexible segmentation to align with their campaign targets.
The Swayable Research Success team works with companies to reach any custom consumer audience, based on their responses to segmentation questions such as gender, age range, region, and behavioral habits. Swayable users can access and segment their test results through a highly intuitive dashboard.
How can Swayable help my business?
Traditional brand lift studies are expensive and time-consuming, taking up to 2 months to execute and requiring marketers to run campaigns with sufficient reach. When nearly 60% of brands struggle to react quickly to cultural moments, marketers can’t afford to wait this long to maintain a proactive strategy. It’s why the industry is increasingly using rapid lift measurement to understand creative impact prior to taking campaigns live.
Marketers that aren’t investing in this strategy are likely prioritizing vanity metrics—such as clicks, likes, and views—and guaranteed to be wasting a large portion of their advertising budget on campaigns that don’t drive meaningful growth. Companies that run creative pre-testing through Swayable can validate ideas before spending money on campaign launches, enabling a more agile marketing and brand development program.
How much does Swayable cost? And how do I get started?
Pricing plans are designed around your testing needs and volume, ranging from Basic to Pro to Enterprise programs. Contact us for a demo, and we can walk through what a test pilot could look like for your team.