Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
Marketing leaders face a stark reality: ineffective advertising campaigns waste millions in media...
Why is package design testing important? Just ask Tropicana. Their 2024 bottle redesign became a...
How an iconic brand pivots toward a new reality
In recent decades, the marketing industry has increasingly focused its strategies on measuring -...
Want to know if your creative will make an impact before spending money on production? At...
Do the ads increase enthusiasm among likely Democratic voters who might otherwise stay home? Can...
Big ideas that are tested before deploying media dollars. Creative teams that are free to take...
Agile Marketing is more than a buzzword; it's a powerful approach emphasizing flexibility, rapid...
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is...
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted...
In a Swayable Insights webinar, "New Balance x Swayable: Embracing Data-Driven Marketing...
Swayable hosted an informative webinar with New Balance, covering how their team embraced...
Vice President Kamala Harris’ historic Presidential campaign hit the ground running on July 29th...
Swayable's thrilled that we've been apart of Cannes Lions' transformative impact on the advertising...
At this year's SXSW, Swayable invited Erin McDonough, Vice President of Global Strategy and...
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James...
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights...
Swayable's James Slezak hosted a talk, “Using AI to persuade ethically”, at Web Summit Rio with the
Does your organization empower creatives (to take more risks?
Does your data prove cause and effect?
What is a randomized controlled trial, and why are they important in market research?
Swayable was proud to host 100 top minds in marketing, brands, research and social impact at...
At Swayable’s Persuasion 2024 event, we had the pleasure of hosting and engaging with thought...
Does TikTok's latest trend, "deinfluencing", pose a real risk to the bottom lines of brands?...
This is the third installment of our series on TikTok's future and its response to a recent House...
Tens of millions of Americans scroll through TikTok every day, but the app's future is uncertain....
In this installment, we'll investigate whether TikTok's immediate public response was persuasive to...
Forget boring commercials! Did you catch the hilarious Don Julio bit at the Oscars, where Guillermo...
Swayable is transforming how brands measure the impact of their creative messaging, harnessing a...
What impact does winning a “Big Four” Oscar have on audience interest in a film? Swayable's...
While "Best/Worst Super Bowl Ad" lists are increasingly common these days, they are typically based...
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50...
The resource for everything you need to know about Swayable's Persuasion Intelligence technology.
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How do your assets perform against benchmarks? At Swayable, we’re constantly working on...
At the core of marketing is understanding what consumers think, then working out how to influence...
On October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected...
In a world with increasing variety in marketing channels, brand marketers are faced with many...
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract...
YouTube's recent release of its Q2 results has us at Swayable buzzing with excitement. The...
What were the big takeaways for marketers at Cannes Lions this year? If there's one insight: it's...
How do you get brand-building and performance marketing working together?
In a word: metrics. But...
Can data and creativity work together?Swayable held a talk in Cannes with the Association of...
If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing...
People are intrigued by the Apple Vision Pro. The price? Not so much.
Measurement and user insights take center stage at Marketing Brew’s The Brief conference. ☕ 🎪
{%...
Situation: How do we drive brand lift and in-store sales?
The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s...
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU...
Marketers today can test ads and creative campaigns to see what works before shifting significant...
By using online analytics to steer effective storytelling, the baked goods marketer is inspiring...
What is Swayable?
We're officially one of San Francisco's "Best Startups to Work For" 🥳
Swayable is a creative testing platform marketers use to answer the question: What changes...
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns....
Type in a brief… and 10 seconds later, the article is written! That’s a promise of AI products like...
What makes a good sample? And how does Swayable ensure unbiased supply?
3 steps to more persuasive ads
How SS+K translated a buzzy campaign into real world outcomes
In 2020, creative agency SS+K and...
Launching a TV campaign is an exciting time for any marketer. Your work and ideas - live on screens...
Pre-testing early stage creative allows decision makers to make necessary adjustments to creative...
When it comes to consumer insights to drive marketing strategy, the Internet has made testing and...
Earlier this year, Swayable partnered with client Incite Studio to test 30 of the top 2021 Super...
A new ad from Nike featuring Colin Kaepernick set to air on the NFL’s opening telecast tonight is...
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if...
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if...
Engagement metrics like clicks, shares, likes, and time spent are industry standard metrics for...
