AI isn’t just speeding up the pace of creative testing—it’s expanding what’s possible with insights generation and analysis. Swayable’s AI Analysis Factory is a prime example, enabling marketing and insights teams to gain an instant analytical depth to their creative test results that previously took days or weeks for human analysts to complete. The result? A step-change in how quickly teams can move from experiment results to confident, insight-driven decisions.
Swayable’s Analysis Factory turns dashboard results into actionable insights.
But how, exactly, are brands using the Analysis Factory to accelerate creative testing and insights generation? Swayable’s CEO and Founder, James Slezak, and Director of Client Success Ali Hoffer, recently gathered to answer that question. In our latest webinar, James and Ali explored how brands are not only building their AI marketing stack, but adopting AI-powered rapid pre-testing to simplify and elevate the process of gathering hard evidence about what messages work with real consumers—and why.
Built on a multi-agent code-gen system, the Analysis Factory supercharges consumer insights with deliverables include AI-generated topline memos and presentation-ready slideware.
James and Ali’s key takeaways spotlight how AI allows marketing teams to rapidly generate the insights they need, customize those insights, and get to the “so what” of their results faster than ever before.
Watch the full AI Analysis Factory webinar below:
Keep scrolling for our key webinar takeaways for marketers and insights managers.
1. GenAI prototyping unlocks iterative testing programs
GenAI prototyping allows brands to quickly generate ad messages and concept imagery.
GenAI prototyping is increasingly becoming a standard practice for organizations that use our pre-testing platform. Marketers can use tools such as Google Gemini to create ad concepts in minutes, which serve as a starting point for campaign ideas to test.
Whether a brand is using AI to validate a brand development strategy—as was the case with Outlaw Sake—or as a creative tool to mock up quick ad concepts, prototyping is key to accelerate the creative testing programs. In most cases, brands can reduce the testing process—from concept to test to insights generation—to two to three-week cycles vs the months it could take with manual production.
“Content prototyping and rapid pre-testing are just incredibly easy now. We're doing it with a fast-growing number of Swayable users and clients,” said James. “The key reason to get started is that it typically unlocks enormous gains that are possible if you can build tighter loops of campaign iteration by how you learn whether or not your choices are the right ones."
2. The AI Analysis Factory turns RCT experiment results into instant, evidence-backed insights
Swayable’s AI Analysis Factory dramatically accelerates the path from generating rapid randomized controlled trial (RCT) results to figuring out the “so what” and “why” of those results.
Instead of manually synthesizing data—which historically takes days to weeks for human analysts to complete—Swayable uses multi-agent AI workflows to analyze real human responses at scale, generating instant and digestible insights for marketers to present to stakeholders.
Overall, the automated system gives marketers a clear and concise view of which messages persuade their target audiences the most, and which don’t—allowing them to quickly nail down certain creative themes and approaches to prioritize in the future.
3. Multi-agent AI workflows create deliverables with depth and context
Deliverables include executive topline memos, qualitative summaries, and intelligently structured slide presentations.
The Analysis Factory isn’t another AI system that provides basic text-based summaries. It’s built with purpose through a multi-agent problem-solving and visualization code-gen system. This analytical structure is designed to explain why certain creative elements drive lift, identify patterns across treatments, and provide actionable recommendations.
Swayable users are already experiencing these benefits with the ability to access AI-generated executive topline memos, qualitative summaries, and intelligently structured slide presentations—all of which are highly usable for senior stakeholder meetings.
"This isn't just AI spitting out text on a screen. The Analysis Factory is actually making intelligent decisions about what results to present,” said Ali. “This level of detail is really helpful for media teams, because they can use this information to figure out where to allocate media dollars.”
4. AI-generated insights are always grounded in human responses
Swayable’s AI automation never hallucinates insights because it doesn’t have to guess. It interprets truthful, verifiable data from millions of real consumer responses generated through Swayable’s testing platform. In other words, Swayable doesn’t use AI to replace consumers, but rather to increase the power of existing creative testing programs.
"We want to use AI to get insights about real people,” said James. “And it's a foundational element of all AI that Swayable deploys: the results you get from the platform are measurements of real people. We're not attempting to replace the consumer here."
5. Automated meta-studies can unlock findings across campaigns
Results from an AI-powered meta-study prove the impact of influencer content tested on Swayable.
The Analysis Factory can facilitate meta-studies that synthesize insights across multiple tests, brands, or time periods. While still in beta, these automated meta-studies allow brands to detect repeatable creative patterns across specific creative tests and compare them to industry benchmarks for other creative tests.
Swayable recently partnered with Publicis-owned agency Influential to conduct a meta-study analyzing more than 14,000 RCT experiments deployed on the Swayable platform. The outcome spotlighted how creator content for these clients outperformed traditional media across different generations and industries.
The outcome: reduced manual work, faster decisions, and more confident creative choices
The webinar reinforced that all facets of Swayable’s AI Analysis Factory are designed to reduce the lift required of manually parsing through and analyzing results. As Swayable continues to evolve its AI capabilities, marketing and insights teams will experience faster turnarounds for insights ready to present to stakeholders who sign off on creative campaign decisions.
“We're just really excited to be rolling this out,” said Ali. “It makes insights that much more accessible to empower faster decision making."
Curious to see the Swayable Analysis Factory in action? Book a demo today.