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Highlights from Persuasion 2024

Swayable was proud to host 100 top minds in marketing, brands, research and social impact at Persuasion 2024 in New York City last month.

Marketers and creatives from firms like Diageo Smirnoff and Publicis joined experts from Microsoft and social impact leaders from groups including Voter Formation Project and Check My Ads to share and contrast visions for effective and ethical persuasion and what that means for storytellers and campaigners in commerce and civil society.

Check out highlights below of discussions moderated by Brendan Vaughan, Fast Company Editor In Chief, and Kendra Barnett from The Drum. For more, check out