Swayable x MIT: CEO & Founder James Slezak's Guest Lecture
By
James Slezak
·
1 minute read
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is transforming modern marketing.
James shares the power of engagement metrics, demonstrating how Swayable’s unique platform analyzes real-time data to craft messaging that truly resonates with precise demographics. Swayable's innovative approach, which leverages survey data to measure opinions at scale, is used by 100s of the world's most influential brands, campaigns, and advocacy organizations.
Learn more about Swayable’s cutting-edge work here.