Swayable Insights

Swayable x MIT: CEO & Founder James Slezak's Guest Lecture

Written by James Slezak | Sep 20, 2024 2:12:44 PM

In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is transforming modern marketing.

James shares the power of engagement metrics, demonstrating how Swayable’s unique platform analyzes real-time data to craft messaging that truly resonates with precise demographics. Swayable's innovative approach, which leverages survey data to measure opinions at scale, is used by 100s of the world's most influential brands, campaigns, and advocacy organizations. 

Learn more about Swayable’s cutting-edge work here.