What is Swayable?
Swayable is a creative pre-testing platform that allows marketers, campaign managers, and communications leaders to answer the question 'what changes minds?' by testing their messaging using randomized controlled trials (RCTs).
Most clients use Swayable for multiple purposes. But the top (3) use cases are:
Swayable's platform allows marketers to test their communications against metrics like brand lift, consideration, purchase intent, and even customize their own metrics. Hot sauce brand Truff tested (2) TV concepts in Swayable against the metric of 'Would add to my food.' The winning concept went live for Truff's first TV campaign.
Truff found one campaign video significantly outperformed another on the metrics of 'purchase intent' and 'would add to my food'Clients use Swayable to tell which audiences their content will resonate with, so they can consolidate media spend on the most persuadable customers.
Swayable helps marketers identify which segments are most swayed by their messaging - which helps with targeting and media buyingThe brands that get the most out of Swayable embed testing early on in their creative process, testing initial messaging, concepts and finished creative. The upfront investment in multiple tests ensures the final output is effective, targeted, and most importantly, persuasive.