At the height of summer, the team at Swayable has been thinking about what truly builds a quality creative testing experience. And the answer is an automated and intuitive platform that delivers brand lift insights with speed and rigor. 

To deliver this experience to the marketing and insights teams that use our platform, we’ve been prioritizing the following factors: 

• The ability to quickly navigate dashboards to access entire research programs, from specific tests to ongoing consumer surveys
• The ability to download robust yet simple overviews of key insights from creative tests to present to stakeholders
• The ability to quickly access and analyze quantitative and qualitative metrics that speak to campaign lift 

Here’s a breakdown of the latest advancements at Swayable that meet these needs—specifically for global navigation, slide exports, and qualitative comments. We’re excited to launch these updates and continue elevating the creative testing process for brands and advocacy groups. 

Introducing a redesigned navigation, for modern, agile research programs

Agile marketing is all about making quick, proactive decisions—and your research tools should reflect this. It’s why we’ve introduced a new global navigation and home page experience on the Swayable platform, designed to make it easy to access the insights you need, all in one place. Whether you're running creative tests, launching consumer surveys, or tracking brand sentiment over time, the updated layout gives you a clear view of your entire research program from the moment you log in.

Instead of viewing projects in isolation, a gallery view of past experiments, trackers, surveys, and ad treatments allows you to follow the entire arc of your testing journey. You can quickly see what you’ve tested so far, identify the concepts that did and didn’t work for your brand, and build on these insights across your campaigns.

By making it easier to move between platform tools and view your research program holistically, our global navigation helps you stay in control of your testing strategy and move with confidence. It’s not just a design refresh—it’s a foundation for smarter decision-making, faster iteration, and truly agile marketing.

Deeper insights through qualitative comments

The key to successful iterative creative testing is understanding why consumers respond the way they do. This requires going beyond just generating quantitative evidence of lift, but also gathering tangible feedback from real humans. Our qualitative comments section allows you to uncover the human perspective behind your test results. By adding custom insight questions to your surveys, you can gather rich, open-ended feedback on how people feel about your creative—and what messages are truly resonating and why. 

We’re also making it easier to extract the most informative signals from your results. Our built-in AI summaries will enable you to instantly surface the key themes and emotional reactions across hundreds of responses. Rather than combing through comment after comment, you’ll be able to access a concise view of the recurring language, sentiments, and themes that define your target audience’s overall response.

Whether you're refining brand messaging or testing the emotional tone of a new campaign, these qualitative tools help you stay aligned with your creative objectives. The more thoughtful your questions, the more insightful your answers—and the more confident you’ll be with the stories you’re hoping to tell. 

Sneak peak: robust slide exports, powered by Swayable AI 

Creative testing insights are only as valuable as your ability to share them. We’re enhancing Swayable’s slide export capabilities to make it faster and easier to turn results from our dashboard into compelling slides to present to your stakeholders. 

The process, which is in private beta, will use Swayable’s Analysis Factory AI to generate slides that summarize your creative test findings in a clean format, which will be ideal for sharing with cross-functional teams, executives, or agency partners.

Our new slide exports are designed to be dynamic, automatically pulling in visuals, topline insights, and key performance metrics from your tests. Whether you're prepping for a weekly stand-up or a quarterly planning session, you’ll have access to a clear story to put in front of stakeholders and accelerate decision-making.

If you have specific formatting preferences or brand guidelines, customization is easy. Just reach out to your Client Success contact and we’ll tailor the slides to your needs—from layout changes to logo placement. 

Overall, these updates enable you to quickly access, analyze, and share the most insightful findings from your creative tests—and support you as you build more agile marketing programs. 

Interested in testing out these product updates? Book a demo with Swayable today.