How an iconic brand pivots toward a new reality
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James...
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights...
Does TikTok's latest trend, "deinfluencing", pose a real risk to the bottom lines of brands?...
This is the third installment of our series on TikTok's future and its response to a recent House...
Tens of millions of Americans scroll through TikTok every day, but the app's future is uncertain....
Forget boring commercials! Did you catch the hilarious Don Julio bit at the Oscars, where Guillermo...
Swayable is transforming how brands measure the impact of their creative messaging, harnessing a...
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50...
In a world with increasing variety in marketing channels, brand marketers are faced with many...
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract...
What were the big takeaways for marketers at Cannes Lions this year? If there's one insight: it's...
