If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing...
The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s...
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU...
Marketers today can test ads and creative campaigns to see what works before shifting significant...
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns....
Type in a brief… and 10 seconds later, the article is written! That’s a promise of AI products like...
3 steps to more persuasive ads
When it comes to consumer insights to drive marketing strategy, the Internet has made testing and...
Earlier this year, Swayable partnered with client Incite Studio to test 30 of the top 2021 Super...
In a partnership with the digital media strategists at Harmony Labs, Swayable tested to see if...
Engagement metrics like clicks, shares, likes, and time spent are industry standard metrics for...
