YouTube's recent release of its Q2 results has us at Swayable buzzing with excitement. The...
What were the big takeaways for marketers at Cannes Lions this year? If there's one insight: it's...
How do you get brand-building and performance marketing working together?
In a word: metrics. But...
Can data and creativity work together?Swayable held a talk in Cannes with the Association of...
If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing...
People are intrigued by the Apple Vision Pro. The price? Not so much.
Measurement and user insights take center stage at Marketing Brew’s The Brief conference. ☕ 🎪
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Situation: How do we drive brand lift and in-store sales?
The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s...
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU...
Marketers today can test ads and creative campaigns to see what works before shifting significant...
By using online analytics to steer effective storytelling, the baked goods marketer is inspiring...
