Generative AI has emerged as a valuable tool for marketing experimentation. Teams are using...

Swayable users dramatically increase the impact of the stories they tell on the world's most important issues. Clients include major brands, agencies, foundations and political campaigns around the world.
Generative AI has emerged as a valuable tool for marketing experimentation. Teams are using...
SXSW is a prime opportunity for brands and agencies to discuss the latest in marketing innovation...
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories...
Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
How an iconic brand pivots toward a new reality
In recent decades, the marketing industry has increasingly focused its strategies on measuring -...
Want to know if your creative will make an impact before spending money on production? At...
Big ideas that are tested before deploying media dollars. Creative teams that are free to take...
Agile Marketing is more than a buzzword; it's a powerful approach emphasizing flexibility, rapid...
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is...
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted...
In a Swayable Insights webinar, "New Balance x Swayable: Embracing Data-Driven Marketing...