Can data and creativity work together?Swayable held a talk in Cannes with the Association of...
If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing...
People are intrigued by the Apple Vision Pro. The price? Not so much.
Measurement and user insights take center stage at Marketing Brew’s The Brief conference. ☕ 🎪
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Situation: How do we drive brand lift and in-store sales?
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU...
Marketers today can test ads and creative campaigns to see what works before shifting significant...
By using online analytics to steer effective storytelling, the baked goods marketer is inspiring...
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns....
3 steps to more persuasive ads
Pre-testing early stage creative allows decision makers to make necessary adjustments to creative...
When it comes to consumer insights to drive marketing strategy, the Internet has made testing and...
