Many brands launch expensive ad campaigns without knowing if they'll work. In 2024 alone, CPG...
How an iconic brand pivots toward a new reality
In recent decades, the marketing industry has increasingly focused its strategies on measuring -...
Want to know if your creative will make an impact before spending money on production? At...
Big ideas that are tested before deploying media dollars. Creative teams that are free to take...
Agile Marketing is more than a buzzword; it's a powerful approach emphasizing flexibility, rapid...
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is...
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted...
In a Swayable Insights webinar, "New Balance x Swayable: Embracing Data-Driven Marketing...
At this year's SXSW, Swayable invited Erin McDonough, Vice President of Global Strategy and...
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James...
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights...
