While "Best/Worst Super Bowl Ad" lists are increasingly common these days, they are typically based...
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50...
The resource for everything you need to know about Swayable's Persuasion Intelligence technology.
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How do your assets perform against benchmarks? At Swayable, we’re constantly working on...
At the core of marketing is understanding what consumers think, then working out how to influence...
On October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected...
In a world with increasing variety in marketing channels, brand marketers are faced with many...
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract...
YouTube's recent release of its Q2 results has us at Swayable buzzing with excitement. The...
What were the big takeaways for marketers at Cannes Lions this year? If there's one insight: it's...
How do you get brand-building and performance marketing working together?
In a word: metrics. But...
Can data and creativity work together?Swayable held a talk in Cannes with the Association of...
