At the core of marketing is understanding what consumers think, then working out how to influence...
On October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected...
In a world with increasing variety in marketing channels, brand marketers are faced with many...
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract...
YouTube's recent release of its Q2 results has us at Swayable buzzing with excitement. The...
What were the big takeaways for marketers at Cannes Lions this year? If there's one insight: it's...
How do you get brand-building and performance marketing working together?
In a word: metrics. But...
Can data and creativity work together?Swayable held a talk in Cannes with the Association of...
If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing...
People are intrigued by the Apple Vision Pro. The price? Not so much.
Measurement and user insights take center stage at Marketing Brew’s The Brief conference. ☕ 🎪
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Situation: How do we drive brand lift and in-store sales?
