In this installment, we'll investigate whether TikTok's immediate public response was persuasive to...
Forget boring commercials! Did you catch the hilarious Don Julio bit at the Oscars, where Guillermo...
Swayable is transforming how brands measure the impact of their creative messaging, harnessing a...
What impact does winning a “Big Four” Oscar have on audience interest in a film? Swayable's...
While "Best/Worst Super Bowl Ad" lists are increasingly common these days, they are typically based...
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50...
The resource for everything you need to know about Swayable's Persuasion Intelligence technology.
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How do your assets perform against benchmarks? At Swayable, we’re constantly working on...
At the core of marketing is understanding what consumers think, then working out how to influence...
On October 25th, after three failed candidates and 22 days without a Speaker, Republicans elected...
In a world with increasing variety in marketing channels, brand marketers are faced with many...
On September 15, the United Auto Workers (UAW) kicked off a rolling strike in support of contract...
