If there’s one topic of the year, it’s AI. So it made sense to discuss how AI will affect marketing...
People are intrigued by the Apple Vision Pro. The price? Not so much.
Measurement and user insights take center stage at Marketing Brew’s The Brief conference. ☕ 🎪
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Situation: How do we drive brand lift and in-store sales?
The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s...
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU...
Marketers today can test ads and creative campaigns to see what works before shifting significant...
By using online analytics to steer effective storytelling, the baked goods marketer is inspiring...
What is Swayable?
We're officially one of San Francisco's "Best Startups to Work For" 🥳
Swayable is a creative testing platform marketers use to answer the question: What changes...
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns....
