The media loves ChatGPT. But how do consumers feel about it? It’s no question that Open AI’s...
We joined our clients Cesar Brea and Zak Prauer from Bain & Company, and Mike Jensen from BBU...
Marketers today can test ads and creative campaigns to see what works before shifting significant...
By using online analytics to steer effective storytelling, the baked goods marketer is inspiring...
What is Swayable?
We're officially one of San Francisco's "Best Startups to Work For" 🥳
Swayable is a creative testing platform marketers use to answer the question: What changes...
Creative testing is quickly becoming the norm to help marketers launch more effective campaigns....
Type in a brief… and 10 seconds later, the article is written! That’s a promise of AI products like...
What makes a good sample? And how does Swayable ensure unbiased supply?
3 steps to more persuasive ads
How SS+K translated a buzzy campaign into real world outcomes
In 2020, creative agency SS+K and...
