The 2024 election cycle exposed a persistent problem in campaign analytics: confusing optimization...
Capturing the Latino swing state vote will be vital to turn the tides of the 2026 midterms and...
In 2025, we have seen U.S. automakers begin to incorporate “Made In America” claims into their...
The outcome of the 2024 U.S. election was eye opening for the progressive movement, demonstrating a...
Measuring brand lift is paramount for marketers to prove their campaigns are worth the investment....
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories...
Want to know if your creative will make an impact before spending money on production? At...
Do the ads increase enthusiasm among likely Democratic voters who might otherwise stay home? Can...
In a recent talk at MIT, Swayable’s CEO & Founder James Slezak explores how persuasion is...
Will traditional policy-oriented ads help elect Vice President Kamala Harris, or will those rooted...
Vice President Kamala Harris’ historic Presidential campaign hit the ground running on July 29th...
Join Maura McGill, Head of Policy Paid Media for DoorDash, as she sits down with Swayable CEO James...
