Does TikTok's latest trend, "deinfluencing", pose a real risk to the bottom lines of brands?...
This is the third installment of our series on TikTok's future and its response to a recent House...
Tens of millions of Americans scroll through TikTok every day, but the app's future is uncertain....
In this installment, we'll investigate whether TikTok's immediate public response was persuasive to...
Forget boring commercials! Did you catch the hilarious Don Julio bit at the Oscars, where Guillermo...
Swayable is transforming how brands measure the impact of their creative messaging, harnessing a...
What impact does winning a “Big Four” Oscar have on audience interest in a film? Swayable's...
While "Best/Worst Super Bowl Ad" lists are increasingly common these days, they are typically based...
The 2024 Super Bowl struck a cultural nerve. As the most-watched US television event in over 50...
If you’ve just learned about Swayable—or you’re not quite familiar with how our creative testing...
How do your assets perform against benchmarks? At Swayable, we’re constantly working on...
At the core of marketing is understanding what consumers think, then working out how to influence...
