Measuring brand lift is paramount for marketers to prove their campaigns are worth the investment....
Swayable is an ad testing platform that pre-tests messages and creative to identify what stories...
We recently sat down with Swayable CEO & Co-founder James Slezak, CEO for the Swayable Insights...
What is a randomized controlled trial, and why are they important in market research?
The resource for everything you need to know about Swayable's Persuasion Intelligence technology.
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How do your assets perform against benchmarks? At Swayable, we’re constantly working on...
At the core of marketing is understanding what consumers think, then working out how to influence...
What is Swayable?
What makes a good sample? And how does Swayable ensure unbiased supply?
Pre-testing early stage creative allows decision makers to make necessary adjustments to creative...
