2026 campaign planning is now well underway for marketers. To support their creative testing...
The 2024 election cycle exposed a persistent problem in campaign analytics: confusing optimization...
Marketing has reached a tipping point where brands must break through the chaos of shifting news...
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Swayable is looking back on all of the content that brands tested this year across thousands of RCT...
Swayable is looking back on all of the content that brands tested this year across thousands of RCT...
Swayable is looking back on all of the content that brands tested this year across thousands of RCT...
AI isn’t just speeding up the pace of creative testing—it’s expanding what’s possible with insights...
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In an era of declining consumer trust, influencer partnerships are no longer a nice-to-have, but a...
Influencer partnerships are no longer a nice-to-have, but a need-to-have growth strategy for...
How can technology, creativity, and humanity converge to improve brand storytelling? It’s a...
Across our partnerships at Swayable, we’ve seen a clear trend of strategically minded marketers...
The creator economy is booming, having evolved from a “test and learn sandbox” over the past decade...
